Grassroots Merchandising Magic
From Great Outdoor Store
Twice a year DeAnn, James, and Meghan travel to Connect, a tradeshow designed specifically for members of Grassroots Outdoor Alliance. Grassroots Outdoor Alliance is a cohesive community of independent outdoor specialty retailers and brands that drives evolution within the outdoor industry. Connect offers a time to collaborate and celebrate with similar retailers across the country.
During this Connect session, Great Outdoor Store was nominated for the prestigious title of Merchandise Magic along with two other retailers out of the 70 member group. DeAnn and the team took home the award after submitting the following:
Great Outdoor Store’s goal in their presentation and merchandising is to make their customers feel like they’ve been ‘transported to another place.’ Their talented merchandising team, including DeAnn, Shelly, Meghan, and Emily, make sure the GOS mission of ‘helping friends have fun and be comfortable in the outdoors’ saturates every product merchandised in the store. DeAnn and Shelly have worked together for over 20 years and they focus on the big picture store layout and fixture placement. Shelly has a knack for product consolidation and adding flair to the ordinary. Meghan works mostly within the kids/youth section and always adds a sprinkle of whimsy for the ‘littles’. Emily, the GOS resident artist, helps with color stories and artistic details. Merchandise is organized not by brand but by color and lifestyle coordination. They work together to create product capsules according to how customers would wear pieces in real life. “One of our top priorities is how we present ourselves to our customers, and that presentation comes from paying close attention to all aspects of customer interaction: service, product selection and merchandising. We make every effort to engage our customers in a total experience.” — DeAnn Echols. (Owners James Echols & DeAnn Echols; Established 1983; Grassroots Member since 2014)